Meet Our Director
Mrs. Azumara Betsy
Founder and Director, Lady B's Market Place.
Role
Founder & Director
Based in
Effurun, Delta State
Profile
Over 3 years of keeping a promise to Nigerian families
Mrs. Azumara Betsy is the founder and director of Lady B's Market Place. A businesswoman with a background in trade and community organising, she built the scheme after watching families around her borrow at high cost every December just to put food on the table.
She personally oversees supplier negotiations, quality checks and the December distribution schedule. Members know her for insisting that every contribution is receipted the same day it is received, and that nothing leaves the store unless she would serve it in her own home.
Under her leadership the scheme has grown from a neighbourhood circle into a structured business with tiered packages, digital payment records and distribution centres serving over a thousand households.
“No woman should have to beg for rice in December. If we plan together from January, we celebrate together in December.”
Milestones
2018
Started the first contribution circle with fourteen women in Effurun.
2020
Introduced tiered packages and formal payment records.
2022
Opened the first dedicated store and distribution centre in Okuokoko.
2024
Crossed 1,000 active members across Effurun, Okuokoko and Agbarho.