Meet Our Director

Mrs. Azumara Betsy

Founder and Director, Lady B's Food Contribution.

Portrait of Mrs. Azumara Betsy, founder and director of Lady B's Food Contribution

Role

Founder & Director

Based in

Effurun, Delta State

Profile

Eight years of keeping a promise to Nigerian families

Mrs. Azumara Betsy is the founder and director of Lady B's Food Contribution. A businesswoman with a background in trade and community organising, she built the scheme after watching families around her borrow at high cost every December just to put food on the table.

She personally oversees supplier negotiations, quality checks and the December distribution schedule. Members know her for insisting that every contribution is receipted the same day it is received, and that nothing leaves the store unless she would serve it in her own home.

Under her leadership the scheme has grown from a neighbourhood circle into a structured business with tiered packages, digital payment records and distribution centres serving over a thousand households.

“No woman should have to beg for rice in December. If we plan together from January, we celebrate together in December.”
— Mrs. Azumara Betsy

Milestones

  1. 2018

    Started the first contribution circle with fourteen women in Effurun.

  2. 2020

    Introduced tiered packages and formal payment records.

  3. 2022

    Opened the first dedicated store and distribution centre in Okuokoko.

  4. 2024

    Crossed 1,000 active members across Effurun, Okuokoko and Agbarho.

Speak to our office